Coming soon: A new way to reinvent yourself with purpose.
Join the waitlist and get:
- Performance-psychology-informed content that walks you through the reinvention process, step by step
- An app to do the work in
- A community of people going through the same thing to share it with
- Direct accountability from me, the founder, to help you get there
We launch in 2027. Join now for early access before anyone else, and a discounted lifetime rate for being here from day one.
I've lived this twice: first in rugby, second in a corporate career.
Both times, I found myself in environments that weren't right for me. But I stayed too long, because I thought I needed to try harder. Or push through it. Or that it was just a phase, and this was what it was supposed to be like.
In rugby, going from an elite environment to a semi-professional one left me unmotivated.
In corporate, going from a challenging, collaborative environment to one that was a few steps down left me needing a new challenge.
So I found a real challenge again through endurance sport. Three Ironmans and counting.

Sean McDermottroe
Founder, DMCs
I hold an undergraduate and master's degree in Sport and Exercise Psychology. DMCs is built on my own experience of navigating transitions and doing hard things, using the psychology I've studied and applied to get through them.
